Dubai is the new Milan where fashion designers head east


Paris, New York, London and Milan are known as global fashion capitals. But now there’s a new player hoping to join the catwalk club.

Designers and industry professionals are flocking to Dubai, which is fast making its mark on the industry.

Events like Arab Fashion Week in Dubai are helping the emirate makes inroads in the industry, which is now worth around 50 billion euros a year in the UAE.

Manuel Arnaut, Editor in Chief of Vogue Arabia, says Dubai has become an important centre.

“You can feel there’s a very interesting energy and very strong creative vibe,” he told Cult. “And what I think is really interesting about Arab fashion in general is the diversity of the options.”

Arab Fashion Week is one of the highlights on the industry’s calendar.

It’s a platform for international and home-grown talent to showcase their designs. It also attracts around 10,000 people every year.

Dubai-based Amato is a global designer brand and couture house with a cult following, having dressed the likes of Beyonce, Shakira and Katy Perry.

It’s headed up by Philippines-born designer Furne One.

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